Hi Fren,

I talked about us running a $DOSE farming system last week, this week I'm going to share some stats and some learnings. You can always try to reverse engineer what others are doing but you learn alot more if you actually get to see the behind the scenes stats. Let's dive in.

• 181 people participated in the quests
• 23/100 people claimed Dustland NFT
• 61/200 people claimed DOSE token
• Polygon holders increased by 61 to 742 holders
• 20+ tweets on #DOSE
• DOSE token price increased $0.0029 to $0.0046

I'm happy with the results. We're still beta testing this thing and although it looks simple, it's actually not easy!

• Majority of people never complete any tasks. Only 46% of people claim a reward.
• We got alot of questions on HOW to complete the more challenging tasks like connecting wallet.
• When we changed the wording of the rewards from "Small bag of $DOSE" to "Use $DOSE to mint in-game items like our shoe or redeem for our virtual run medal. You can also sell it on OKX, Huobi and Kucoin.", we got more participation.
• 70% of the tweets on $DOSE were bots.
• We ran out of DOSE rewards on the weekend!

We're going to continue running this because it's working. We haven't even blasted this out yet but it's starting to feel ready.

For any project looking to increase their token holder count, a farming system is really awesome. However, it looks easy but in execution it is really difficult. There are so many minor details that could kill it. Mad respect to teams that are doing this well.

Keith's pick

There are rumours that Opensea is for sale. They made $100M+ in revenue during the bull run and it would be crazy to see them struggle.

I believe Blur ate their lunch. I talked about the most important metric for a token is number of holders. Blur took the market by giving generous amounts of token. It's counter intuitive but the more generous you are, the more holders you will get and eventually you will win!

Keith Rumjahn